The cable industry recently strengthened its commitment to help families better manage their TV viewing environment. The new commitment, rolled out under the banner Take Control. It's Easy, is a continuation of the Cable Puts YOU in Control public education campaign first introduced in 2004. Bright House Networks continues to be committed to educating our customers about how they can take control, and how easy it is
The Take Control. It's Easy. initiative comprises a series of commitments the cable industry has agreed to honor. Listed below are several of the commitments that Bright House Networks agreed to honor, along with links to the corresponding template materials. “Questions and Answers Regarding the Cable Industry's Commitment to Help Parents Control Their Family TV Viewing” gives a complete explanation of Cable Puts YOU in Control: Take Control. It's Easy. and more specific details about how cable's customers can control TV content in their homes.
Commitment: Run public service announcements (PSAs) about parental controls beginning in May 2005 to help the industry fulfill its overall commitment to a public education campaign valued at $250 million.
Commitment: Where video on demand (VOD) is available, companies will create and make available a VOD presentation on parental controls.
The brochure “Parental Control Tips – Choosing TV Programs that Are Right for Your Family” can be used for this purpose as well.
Commitment: Companies will work to improve training of customer contact personnel so they can provide information or answer questions about parental controls.
Commitment: Companies will provide information about parental controls on the homepage of their website (can be an icon that directs people for more information) by May 1, 2005.
Two additional components of the industry's overall commitment call for companies to continue to make free channel blocking equipment available on request to customers with no other channel blocking equipment available to them, and for companies to conduct local events focusing on parental controls and media literacy. Further information on free blocking can be found in “Questions and Answers Regarding the Cable Industry's Commitment to Help Parents Control Their Family TV Viewing.”
